Getting a new website is super exciting and of course you want it to look good. But to be honest it’s more important for your website to be functional: so your customers can quickly find what they need and there aren’t any bumps in the road preventing your visitors from taking action (purchasing, requesting a quotation or doing something else you’d like them to do).
Use your customer’s point of view
That’s why I recommend looking at your website from your (potential) customer’s point of view. Can they quickly and easily find what they’re looking for? Try booking an appointment through your own site, or to purchase a product. Even better: ask someone you know and watch them do it. What problems do they run into? Maybe the information can be simplified or the menu could be made more user friendly? This exercise won’t take much time, but it will often provide you with a wealth of information!
Desktop computers are no longer the preferred device for browsing the internet, most people use their phones (source: Frankwatching). That’s why it’s a good idea to test out whether your site works well on a mobile phone.
Your Contact page deserves some TLC
A simple way to make it easier for customers to take the next step, is by optimising your Contact page. I often come across websites where it isn’t possible to click on a phone number or email address. That means your customer needs to copy and paste and leave your page to get in touch. A bump in the road. Try taking away the bumps in the road to make the ride as smooth as possible!
How do you make a phone number or email address ‘clickable’ on your website?
Just follow these steps:
- Go to the page that contains your contact information.
- Select: Edit Page
- Select your phone number (or a line of text in which you ask people to call you)
- Choose: Create link
- Enter the following URL: tel:+ followed by your number inclusing your country code. In my case: tel:+0031642588281
- Click: Save
For your email address you can follow the same steps. The only difference is the URL you need to use, which is mailto: followed by your email address. In my case mailto:firstname.lastname@example.org